The first product signed by the agency is already on the air and includes shares from brands such as Asepxia and Cicatricure
Advertiser George “Benson” Acohamo announced the launch of Bastardos, an agency created to bring influencers and creators closer to brands, as well as being a spin-off of BSN Creatives.
The first product signed by the agency is already on air, which is the videocast of actresses Giselle and Michelle Batista, from the Gimi channel, which features shares from brands such as Asepxia and Cicatricure, from the Genomma group, in addition to being a bet by Acelere, an arm of R7.com.
“Bastardos arrives to try to go against what is always seen in this market of influencers. Always the same people, with the same face in the same way. The idea is to bring different solutions to each brand’s needs. The experience with the actresses Giselle and Michelle Batista from Gimi was incredible and an excellent start, we thought about all the content, art direction and concept of the project”, explained Benson.
The executive will dedicate himself simultaneously to both agency teams until he finds an executive to dedicate himself fully to the Bastardos operation.