Union with the Dreamer Group company involves creating an innovation hub, EletroLAB
Eletromidia entered into a partnership with Context Creative Tech, a business unit specialized in creative technology of the Dreamers Group. The focus of the initiative is on developing projects that, according to the company, ‘extrapolate the physical presence and scale of OOH with creative technology’.
The partnership involves the creation of a dedicated innovation hub, EletroLAB, made up of professionals from both companies, responsible for conceiving and producing customized formats and projects. This team will act as a delivery and creative development structure for the platform’s ecosystem of agencies and key clients.
Marking their marketing debut, the companies presented during the TMRW 2024 event (Eletromidia’s sales upfront), the “Augmented City”, which will bring together 17 special projects to be carried out throughout 2024 during the main retail dates, exclusive events and axes themes such as Football, Summer and Carnival.
Among the main differences of the proposal presented are a new capacity for filters and effects that interact with users of special furniture, an augmented reality platform integrated with the delivery of campaigns and the capacity to produce customized content formats specially designed for consumption in micro-moments of urban journeys.
