Mariana Magalhes arrives to lead the operation across the board and integrate the brand and retail into a communication unit
WMcCann announced the arrival of Mariana Magalhes as business director to serve the General Motors core.
Under the leadership of Eduardo Cabral, general director of the GM core, she arrives to lead the operation in a transversal way from the customer to Content, BI, Planning and Media.
I am very happy and excited about the opportunity to serve a century-old brand in a highly competitive segment. Chevrolet has a very important history built alongside WMcCann and being part of this solid and motivating professional team, said Mariana.
Graduated in Marketing Communication from Universidade Metodista, the executive will also have the challenge of integrating the brand and retail into a communication unit, bringing contemporary partnerships to Chevrolet and accelerating the brand’s experiences with its consumers.
Throughout her more than 20 years in the market, Mariana has worked at Galeria, DPZ&T and Neogama, in addition to having served brands such as McDonalds, Seara Gourmet, TikTok, Doriana, Colorado, Unilever, Perfetti Van Melle and Diageo.
