Signed by VMLY&R, the communication also features a play produced by Caf Royal and action with influencers
Vivo presented its campaign for the end of the year, which aims to propose the following reflection: does time fly or is this feeling our fault?
The play, signed by VMLY&R and starring actress Denise Fraga, was inspired by the brand’s current positioning, “Tem Tempo Pra Tudo”, and invites viewers to reflect on time within a narrative that generates identification. The actress debuted a performance at Teatro Vivo, in So Paulo, this Monday (11), based on the campaign.
As a brand linked to technology and with a pulse on culture, it is part of our positioning to provoke changes in behavior towards a more balanced use of digital tools, said Marina Daineze, director of Brand and Communications at Vivo.
The presentation, created by Luiz Villaa and Vinicius Calderoni and produced by Café Royal, is part of the end of year campaign.
The campaign with Vivo is the result of the convergence of Caf Royal’s two greatest expertise, advertising and entertainment. This path of having a good story told in multiformats ended up naturally connecting with the producer, who carries important experience in both areas. The result is in the films, digital deliveries and the presentation made by Denise, created with care and sensitivity, highlighted Luiz Villaa, the campaign director and partner at Caf Royal.
In addition to films on TV and in the main online media players, the brand will carry out an action with influencers to amplify the campaign theme in partnership with Spark, in addition to transforming one of the main street clocks in the City of São Paulo into a giant poster created by Galeria, through the OOH hub, Vitrine.
At the end of the year, many people stop to reflect on everything, especially the weather. What this idea brings is precisely an invitation to this reflection, in a totally unusual way, added Sleyman Khodor, CCO at VMLY&R.
