See the list of winners of the Jatob PR 2023 Award

This year’s edition broke registration records: growth of almost 14%

Last week, the winners of the Jatob PR 2023 Award were announced, the aim of which is to recognize good practices in the sector. This year’s edition broke records both in the number of registrations and the number of participating organizations.

In total, the award registered 309 entries, compared to 272 in 2022, a growth of almost 14%; and the participation of 118 organizations, compared to 68 in the previous year, an increase of 73.5%.

The works were analyzed by a Committee made up of 65 jurors and from this evaluation the finalists emerged in 31 categories distributed across the three verticals: Large Agencies, Boutique Agencies and Business and Public Organizations, including the International PR category, open to all participants.

See the winners of the Jatob PR 2023 Award below:

Organizations of the Year

• Boutique Agency: Agência Lema
• Large Agency: RPMA Comunicação
• Business and Public Organizations: Gerdau
• Highlight Trophy of the Year: PROS

Cases do Ano

• Boutique Agency: Grupo Trama Reputale / Case: UNICEF #VotePelaEducao (Client: Unicef)
• Grande Agncia: Cappuccino Weber Shandwick / Case: The Last Survivors: Live to Tell, Tell to Live (Client: Curitiba Holocaust Museum)
• Business and Public Organizations: Gerdau / Case: The Gerdau recyclable steel that shaped Rock in Rio (Agencies: FSB Comunicação, Rede Comunicação de Resultado and Agência Atake)

Regional Cases of the Year

• North Region: UGPE / Case: Amazonas My Home Technological Innovation and Digital Inclusion in Communication, promoting the modernization of Public Management in the Amazon UGPE
• Northeast Region: Comunic.Ativa Press Office and Public Relations
  Case: Respect is the only route Pride Festival gives prominence to artists from the LGBTQIA+ Community at Salvador Bahia Airport (Client: Salvador Bahia Airport)
• Central-West Region: Unicef ​​/ Case: #VotePelaEducao (Agency: Grupo Trama Reputale)
• Regio Sudeste: Cappuccino Weber Shandwick / Case: The Last Survivors: Live to Tell, Tell to Live (Client: Curitiba Holocaust Museum)
• Southern Region: Climate Communication / Case: Black Friday Centauro 2022 Made to win(Client: Centauro)

International PR

• Winner: Fundamento Grupo de Comunicao / Case: One plus one always more than two

Vertical Boutique Agencies

• Press Office / Media Relations: Pina Una Comunicao / Case: Mombak: Brazil as the largest exporter of carbon removal (Client: Mombak)
• Communication Campaign: Grupo Trama Reputale / Case: UNICEF #VotePelaEducao (Client: Unicef)
• Digital Communication: Alter Content / Case: People build cities, cities build people Social networks as a platform to talk about city law (Client: Habitat for Humanity Brazil)
• Integrated Communication: Talquimy / Case: Own your image A cause Allergan Aesthetics (Cliente: Allergan Aesthetics)
• Internal Communication: Preface Communication / Case: Ns Campaign: strengthening teams(Client: DF + Engenharia)
• Communication Event: Fresh PR / Case: Alexa Home (Client: Amazon Brazil)
• Corporate Media: Punto Comunicação / Case: Expresso Talks Program
• Communication Research: Latam Intersect PR / Case: The Panorama of Journalism in Latin America
• Special Project: Agncia Lema / Case: L’Oral Paris | Stand Up Day (Client: L’Oral Paris)
• Relationship with Influencers: Ecomunica / Case: Only 10% of cases of sexual violence are reported, and the other 90%? (Client: Childhood Brasil)

Vertical Large Agencies

• Press Office / Media Relations: Ideal / Case: Station by WeWork: the hybrid work revolution (Cliente: WeWork)
• Communication Campaign: Cappuccino Weber Shandwick / Case: The Last Survivors: Live to Tell, Tell to Live (Client: Curitiba Holocaust Museum)
• Digital Communication: Index / Case: Johnnie Walker Blue Label Merece um Blue (Client: Johnnie Walker)
• Integrated Communication: Ketchum / Case: Gillette Blue November: #BigodeQueCuida(Client: Gillette)
• Internal Communication: BCW / Case: Intel Brasil 35 years: Connected with the Brazilian ecosystem (Client: Intel)
• Communication Event: CDN Comunicao / Case: Warner Bros. Pictures and Universal Pictures at CCXP 2022 (Client: Warner Bros)
• Corporate Media: RPMA Comunicação / Case: Machado Meyer and the mission to provide legal intelligence for businesses that transform realities (Client: Machado Meyer Advogados)
• Communication Research: RPMA Comunicao / Case: The Brazil Squid Content Creators Census was the 1st demographic/social survey of influencers that became a reference (Client: Squid)
• Special Project: CDI Comunicao / Case: Laos de Gratido: 25 years of Telethon in Brazil (Client: Teleton)
• Relationship with Influencers: Machine / Case: Case Nutella loves bread. Bread Day is celebrated with actions to permanently include Nutella in Brazilians’ breakfast!(Client: Nutella)

Vertical Business and Public Organizations

• Institutional Campaign / Public Utility: B3 Bolsa do Brasil / Case: Variable income market: communication strategy with the individual investor (PF)
• Cause and Purpose: Gerdau / Case: The Gerdau recyclable steel that shaped Rock in Rio(Agencies: FSB Comunicação, Rede Comunicação de Resultado and Agência Atake)
• Communication with the Community: Hospital Israelita Albert Einstein / Case: Reprter Paraispolis Project
• Diversity and Inclusion: Salvador Bahia Airport / Case: Respect is the only route Pride Festival gives prominence to artists from the LGBTQIA+ Community at Salvador Bahia Airport (Agency: Comunic.Ativa Associados)
• ESG Governana Ambiental, Social e Corporativa (Environmental, Social and Governance): Intel / Case: Intel Day in the heart of the Amazon (Agncia: BCW)
• Brand Experience: Pepsico do Brasil / Case: With Pic70, PepsiCo has historic results in ESG over 70 years in Brazil (Agencies: Em Branco, InPress Porter Novelli and Quintal 22)
• Communication KPIs / Results Statement: UGPE / Case: Amazonas My Home Technological Innovation and Digital Inclusion in Communication, promoting the modernization of Public Management in the Amazon
• Own Editorial Media: Gerdau / Case: What shapes The Town (Agencies: Brkolis do Brasil and Atake Agency)
• Special Project: Novo Nordisk / Case: No Me Leve
• Relatrio de Sustentabilidade: Magalu / Case: Estratgia e Sustentabilidade Relatrio Anual 2022 Magalu (Agency: Nova PR)