Presented by Maisa, the project developed by U-Studio was designed to promote the brand’s deodorant category
Dove teamed up with actress and presenter Maisa to announce the launch of the web series “+A(xila) com Maisa”, produced for the brand’s deodorant category.
During the three episodes, created by U-Studio, Oliver’s in-house dedicated to Unilever, Maisa will have guests Klara Castanho, Grag Queen and Clara Moneke to share personal experiences, secrets and reflections generated from conversations that have as a thread guide the benefits of blue cap deodorant, as known by consumers.
The show’s cast and influencer squad for Dove Deos in 2023 was created and managed by Tastemakers.
“Having Maisa with us is a huge pleasure! She is an icon of generation Z and a perfect partner to, together, communicate with this audience in a light and relaxed way, without leaving the main messages behind”, said Juliana Masotti, Content Manager at Unilever Brazil.
In addition to airing on YouTube, the campaign around the web series continues on Dove’s digital and social networks.
“As a brand, gaining the attention of Generation Z is a huge challenge, which is why we gave new meaning to some signs of the iconic blue cap Dove through native content and entertainment narratives. The result is 3 striking meetings that talk about product attributes in a light-hearted way , yielding more than 50 contents from the episodes”, added Manoella Cheli, Content & Strategy Leader at U-Studio.
