The award had more than 260 cases registered to compete in the eight categories
The 2nd edition of the TikTok Ad Awards took place this Tuesday (12), at Ginsio do Ibirapuera, in So Paulo. This year, the award had more than 250 registered cases from more than 40 agencies.
The event was consulted by Ipsos Brasil Pesquisa de Mercado and had a jury made up of 70 marketing executives from brands and agencies to select the best campaigns on the platform.
Composed of eight categories, this year’s TikTok Ad Awards were presented by Lucas Rangel and Giovanna Antonelli, in addition to being attended by platform executives, such as Gabriela Comazzetto, head of global business solutions for TikTok in Latin America.
“This is a super important award for us. We are recognizing brands that, natively, managed to connect with the community, bring relevant content, create this deeper connection. We had more than 250 entries, more than 150 brands and more than 40 agencies participating, so we see how much the market has evolved and learned how to do TikTok”, said the executive.
The biggest award of the night, awarded in the Delivered Everything category called the TikTok Grand Prix and which rewards the brand that did the best work overall on TikTok, combining organic content, ads and co-creation with content creators and the community in a consistent way throughout the year was given to Duolingo.
The teaching platform also won the Partnership of Millions category, which recognizes the brand that best engaged the TikTok community, in terms of views, engagement and results.
“We have been working with TikTok since 2021. This year, we managed to go viral on our own network and launch some campaigns that managed to get our students to create content. Today, TikTok is a very important and fundamental platform for Duolingo, which aims to entertain and not sell.
We know that learning a language is very difficult, so what we do is try to make the process much easier and more fun”, highlighted Analigia Martins, marketing director at Duolingo in Brazil.
See who were 2023 TikTok Ad Awards winners:
Go to For You dammit – Better use of formatO Boticrio (SoWhat) – Boti and Netflix
O som t on – Best use of somPrime Video Sport (VOA)
I only saw it was an ad at the end – Best work with creatorBubbaloo (David Brazil)
POV: hitei on TikTok – Best use of trendsBurger King (David Brasil)
Partnership of Millions – Better co-creation with the communityDuolingo (Jotacom)
“TikTok for everyone – Best campaign focusing on DE&IDove Brasil, A place in the Sun (Soko)
TikTok works – Creativity that convertsTinder Brazil (Jones)
Delivered everything better @Duolingo (Jotacom)
