Piece created by the brand’s internal team aims to promote the first body fragrance in the portfolio
Bra Hair Care presented its first body fragrance to the market, titled Bra For Her, in a campaign starring actress Paolla Oliveira.
The piece was developed, planned and executed by the brand’s internal team and aims to celebrate the multifaceted beauty of each woman, highlighting strength, versatility and elegance through an amber floral fragrance with a citrus touch.
“This launch marks not only Bra’s entry into the world of perfumery, but also a celebration of the power of women, without limits, without restrictions. Our product is more than a fragrance, an olfactory expression that invites each woman to reveal her most radiant version , involving her in a unique and unforgettable sensorial journey”, explained Ana Carolina Oliveira, marketing manager at Bra.
In addition to social media, the campaign will be broadcast on OOH media, on the mezzanine and internal panels at JK, in the Iguatemi window, in the setting of the Mundo do Cabeleireiro store at Oscar Freire, in addition to printed and digital media.
The brand will also have a squad of influencers communicating the news on all social media platforms.
