Agency will be responsible for campaigns and relationship actions and profitability of the insurance company
Repense won the Icatu Seguros account. From now on, the agency becomes responsible for direct communication with customers and other brand stakeholders, reinforcing the CRM (Customer Relationship Management) pillar.
Founded in 1991, Icatu Seguros originates from the Icatu Group, and today is consolidated as one of the main players in the country, operating in the Life Insurance, Pension, Capitalization, Pension Funds and Resource Management segments.
“Icatu is a brand of enormous prestige in the insurance segment, which is one of the sectors that best uses the potential of CRM to retain customers and boost new business. We are confident that it will be a journey of a lot of learning and surprising results”, comments Otavio Dias, founder and CEO of Repense.
