With the signature “Every Christmas Happens Here”, the piece’s mission is to publicize the company’s promotional mechanics for the date
Pernambucanas announced the launch of its Christmas campaign whose signature and concept is “Every Christmas Happens Here”.
The piece aims to reinforce the tradition of the date, showing that the brand welcomes different types of celebrations, from different families from different regions of the country.
The film, starring actress Paolla Oliveira, revives the jingle “Dezembro Vem o Natal” and its mission is to publicize the promotional mechanism in which the customer, purchasing at Pernambucanas, has cashback to use until Christmas.
“Christmas is one of the most important periods for us, not only because of the boost in sales, but also because of the opportunity to reflect many of our brand’s values in campaigns and communications. It’s a time to talk about family, unity, respect, hope, optimism, that is, everything that is part of our essence”, stated Marcelo Labuto, CEO of Pernambucanas.
The communication strategy encompasses channels to expand reach and direct users to the website and more than 500 stores. The campaign films, with 30″, 15′ (institutional) and 15″ (focusing on offers) versions, are scheduled to be released in early December on open TV.
The other pieces will also be broadcast on digital media and radio. The strategy also includes several CRM actions and a team of influencers to reinforce the entire message.
