Brand presents new visual identity and campaign with inspiring influencers
In an initiative to convey a message of optimism and inspiration, LG Electronics launched the global “Lifes Good” campaign. The initiative aims to encourage customers around the world to approach life with a positive attitude, promoting mutual support and spreading a positive influence.
An integral part of the campaign is the unveiling of the brand’s new visual identity, which has been updated to capture the true meaning of the letters “L” and “G” in “Lifes Good”. The dynamic and youthful approach aims to attract customers of all ages and countries, also attracting the attention of Generation Z and presenting itself as a truly iconic brand.
The campaign’s advertising videos feature “The Face of the Future”, a smiling face formed by the letters “L” and “G”. This engaging and fun design is capable of shaking heads and displaying a variety of emotions, highlighting the LG Active Red color, the company’s latest addition to the base color palette.
The company is showing that the combination of the new visual identity with the message of optimism keeps it as a reference on the world stage.
