In a celebration full of expectations, news and a lot of emotion, the Complain here announced the winners of the Reclame AQUI 2023 Award. This year, more than 1,700 companies entered the largest and most important award for service, customer experience and reputation in Brazil. Among these, at least a thousand brands were nominated in the award, which recognized 196 winning companies last night in special and general categories.
Between Reclame AQUI employees and representatives of the nominated companies, more than 2 thousand people were present at the big awards night.
The disputed award presented last Tuesday night (12), in an extremely popular event at Espao Unimed, in So Paulo (SP), the companies that Brazilian consumers trust most. The CMO and co-founder of Reclame AQUI, Felipe Paniago, recalled the first edition of the award, 14 years ago.
Many people thought it was impossible for this award to grow and arouse the interest of the biggest companies in the country. And, with a lot of work and involvement, we managed to reach this edition with more than 1,700 companies registered and more than 17 million votes registered, highlighted Paniago.
The Reclame AQUI Award is the biggest, best and most important service and reputation award in Brazil and to date, it has nominated more than 6,400 companies and among these, more than 1,300 companies have emerged as winners in 13 editions.
The award recognized 196 companies from different categories. (Photo: Disclosure/Complain HERE)
And for next year, the Reclame AQUI Award promises even more! In addition to bringing recognition and visibility to the nominated companies, the 14th edition brings a super new feature: the Customer-Centered Marketing Star Award.
We don’t do anything alone, nor do we accomplish anything alone. This award is, once again, the construction carried out by a committed team, who dream of building a better world, said Edu Neves, co-founder and CEO of Reclame AQUI on the awards night.
Cathy Birle on stage at the event. (Photo: Disclosure/Complain HERE)
Customer-Centric Marketing Star Award
Recognition from the Reclame AQUI Award, Mestre GP and Adnews
In an unprecedented partnership between Reclame AQUI and two of the most important entities in the marketing and advertising market, Adnews and Mestre GPNow, from 2024 onwards, we will also highlight the marketing professionals who create the best campaigns focused on solving consumer problems, as well as the advertising agencies that may be behind these campaigns.
Catharina Birle, head of Content and partner at Adnews who was at the event representing the vehicle, was present alongside Ramon Oliveira, founder of Mestre GP, and Felipe Paniago, Co-Founder and CMO of Reclame AQUI. Paniago revealed the surprise and explained how the nominees for the new Award will be chosen, and introduced the partners who will select the best in the category.
It’s an honor to be here representing Adnews, my partner Daniel Rosa and our founder, Daniel’s father, Toninho Rosa. Today we are one of the most influential and relevant vehicles in the advertising trade, with almost 25 years of history. Reclame AQUI’s invitation to our partner Mestre GP to help curate the new category and choose the best marketing directors in 2024 is part of our transformation journey. We give a voice to brands that transform people and we give a voice to people who transform brands, highlighted Cathy Birle, known in the advertising segment.
In this special category, marketing professionals can be registered and compete for an award that highlights their work in conjunction with customer service, offering a quality and excellent service to the brand’s customers. And let 2024 come!
IMGP is the main knowledge network on management and leadership for the communications and marketing markets. We have existed for 10 years and operate on four pillars that are education, events, content and market research. Our role here in this new award category will be to curate the campaigns, supporting the choice of marketing professionals involved and also who collaborated in this construction, which advertising agencies were involved in these projects, adds Ramon Oliveira.
Now, time to find out which companies won the most anticipated trophy of the year. Check the list of camps here!
You register for the 14th edition of the RA Prize and this is open
And registration for the Reclame AQUI 2024 Award started earlier this year! Starting this Wednesday (14), companies that have a good reputation on Reclame AQUI and strive to serve their customers carefully and efficiently will be able to sign up to compete for the prestigious award in 2024.
And how about showing the whole of Brazil how committed your brand is to the consumer? Sign up for the Reclame AQUI 2024 Award through from this link.
* Cover photo: Disclosure/Reclame HERE
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
