Everything indicates that there will be one more BBB on the menu Globo in 2024. With the cancellation of The Voice Brasil After the 12th season, the broadcaster is planning to premiere a reality show called Star of the House. Registered as a trademark at the National Institute of Industrial Property (INPI) since November this year, the program will be a mix of musical competition with 24-hour coexistence, in the style of the already renowned (and beloved by Brazilians) Big Brother Brasil.
The project was strategically created to fill the musical gap in the second semester, since the The Masked Singer Brasil broadcast at the beginning of the year. With the success of BBB, excited sponsors expressed interest in a new program with similar characteristics.
O reality Star of the House was designed by JB de Oliveira, the Cutealso director of BBB, and have anonymous participants competing for a cash prize of R$1 million, a contract with Universal Music Brasil and another contract as an influencer for Globo, which will manage the winner’s career, investing in marketing to boost the artist’s success. The contestants, all singers at the beginning of their careers, will go through a conventional selection process and will be confined to a house.
Unlike the extinct Fama, which focused on preparing competitors, Star of the House or incorporate technical elements of collaboration with artists as they participate in the reality, combined with tests that require skill and luck. The program will be broadcast 24 hours a day on Globoplay and pictures in Multishow.
Registration for the new reality show were opened on October 27th, but interested parties You can still apply for a place on the GShow website. The broadcaster claims to have already received registrations from people from countries such as the United States, Mexico, Colombia, Venezuela, Chile, France, Spain, Angola, Guatemala, Nicaragua, Costa Rica, Panama and Iraq.
* With information from TV News | Cover photo: Divulgao/Globo
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