Film, signed by David, brings the message that Christmas is the time to give gifts and be close to those you love
Lacta presented its campaign for Christmas and, this year, the brand aims to excite and bring the public closer together with the theme of Gifts.
The film, written by David, brings the message that Christmas is the time to give gifts and be close to those you love, portraying a child who is going to give a chocolate bar as a gift to his father. Upon seeing that her father was with his girlfriend, the little girl divides the Lacta chocolate bar in two, presenting the couple with equal parts and the video ends with everyone celebrating.
In addition to the campaign, Lacta will once again bring its partnership with Meta to the chatbot “Seu Ano Num Zap”, a retrospective on WhatsApp that selects the best memories for consumers to share the video with those they love most.
“Through our robust Christmas campaign, Lacta reinforces its mission of bringing moments of happiness and connection between people, generating purpose especially on dates as special as Christmas. Through each of these actions, Lacta invites all consumers celebrating love, unity and gratitude, sharing memories, brand products and strengthening the emotional bonds created over time”, explained Fabiola Menezes, Chocolate Marketing Director at Mondelez Brazil.
