Karina Ribeiro will report to WPP country manager Stefano Zunino, who will also serve as CEO of the new VML Brasil Group
Karina Ribeiro will be the CEO of VML do Brasil. In the new role, the executive will report to Stefano Zunino, who, in addition to being the country manager of WPP, will also assume the role of CEO of the VML Brasil Group.
Result of the merger between VMLY&R and Wunderman Thompson, announced about two months ago, VML was born as a ‘global creativity, combining brand experience, customer experience and commerce’, informed the company.
The operation will begin in Brazil, as well as in the rest of the world, from January 1, 2024 and, in addition to the parent agency, the VML Brasil Group is made up of Markedata, Corebiz, Mutato, Mirum, VML Commerce, VML Health, iCherry, Pmweb and Enext.
“Throughout her career of more than 20 years within WPP, Karina has proven to have the talent and knowledge to lead this important moment for the agency in the country and accelerate the transformation of the Brazilian market as a whole,” said Jon Cook, Global CEO of VML.
For almost two decades, Karina Ribeiro worked at Ogilvy Brasil, where she went from intern to CMO, leader of new businesses and head of Advertising for Latam, in addition to currently leading some global projects for WPP clients. From 2012 to 2016, the executive served as managing director of David.
“I am excited and motivated by the opportunity to lead the largest creative agency in the world in Brazil, which brings together incredible talents and all the skills to build brands and connected businesses”, highlighted the new CEO of VML.
Movimentaes
In addition to the arrival of Karina Ribeiro, VML also announced that Fernando Taralli, who held the position of CEO of VMLY&R Brasil, will take on a position with clients at WPP Latam. This Wednesday (13), it was also reported that Pedro Reiss, who served as CEO of Wunderman Thompson, left the company.
Taralli and Reiss had an important contribution in building the history of the two agencies that are now joining together. We thank them both and wish them success in their new journeys, said Stefano Zunino.
VML Brasil also announced that it will have Sleyman Khodor head its creative team, who already served as CCO at VMLY&R.
