This is part of the campaign that encourages the daily use of sunscreen
Many Brazilians do not have the habit of applying sunscreen. Even at home or in the office, sunlight causes damage to the skin, as does blue light from electronic devices. In order to raise awareness about the need to use sunscreen indoors, Needs presents its new product, Sunscreen for Closed Places.
More than 20 influencers received what appeared to be Needs’ new launch at their homes: Sunscreen for indoor environments. However, when opening the message, the influencers were surprised. Below the new sunscreen label was the traditional Needs Solar Beauty SPF 70 sunscreen, reinforcing the brand’s commitment to high-quality skin care products, regardless of the environment.
The campaign also uses digital media, with films that the public cannot skip the ad and a complementary message saying that you cannot skip the Sun either, reinforcing the importance of sun protection.
The action will be publicized on the social networks of partner influencers, on the channels of Needs and the pharmacies Droga Raia and Drogasil. Furthermore, in the next few days, Needs is preparing an activation in six locations in the city of São Paulo with the Skin Tower equipped with Needs 70 FPS sunscreen.
This initiative aims to reinforce the importance of using sunscreen daily and everywhere. The Skin Tower activation will consist of a tower with sunscreen, where the public will have the opportunity to discover and feel the quality of the product on their skin.
