Activation, carried out in conjunction with Africa Creative, continues the campaign launched at the end of November
Natura presented the following reflection for Christmas this year: “what if we turned all the love we feel into a gift?”.
Based on this, the brand, together with Africa Creative, chose to celebrate the date with OOH actions in the city of So Paulo, continuing the campaign launched at the end of November.
Throughout the month of December, the city will host projections that feature a doll as the protagonist who passes through 18 buildings in the Av. Paulista region and, in each building, a different element of the city is captured by him to transform its present.
Until December 26th, Av. Faria Lima will also have a street clock transformed into a cuckoo clock, like the one in the campaign, generating interactions between the dolls that are the protagonists of the Christmas tale and the public.
