Food and beverage companies are already focusing on the gaming sector during this period, and with good reason, it is a lucrative market. In Latin America, the gaming sector is valued at US$8.7 billion and is constantly growing.
Gamers are known for being a difficult audience to reach, and companies face challenges in reaching them at key moments. what comes in The U Group & Co.
We decided to take a closer look at the consumption habits of the gaming community in Brazil. We carry out a search over two weeks in October 2023, involving 3,774 participants and analyzing 22,974 invoices. We consolidate all this information to create cheat codes for companies looking for consumer-backed data to enhance their growth strategy.
Who knew that gaming is more popular than going to the movies?!
Brazilian Gamer Scenario
The gaming universe is a vibrant culture that continues to gain momentum. For food and beverage brands, understanding and adapting to the consumption habits of this community is essential. Games are considered one of the main forms of leisure in Brazil, more popular than going to the cinema, and as popular as going to the beach or the park.
Gaming is also evolving, with more and more tournaments coming to Brazil, such as the UBISOFT Rainbow Six Siege Six Invitational in 2024 and the recently announced Pan-American Sports Games hosted by the International Electronic Sports Federation (IESF), considered the biggest gaming event already held on the continent.
These events, along with the industry’s projected growth, present a market with significant potential for brands.
Why Do Games, Food and Drink Go Together?
Spoiler: 63% of Brazilian gamers eat and drink something during their gaming sessions. It’s not just a question of sustenance; It’s part of the gaming experience. The connection between games and food goes beyond mere convenience – a unique engagement opportunity for brands.
Authentic Engagement
True success in the gaming market is not just about food and drink; it’s about building a connection with the community. Our research shows that the majority of respondents prefer multiplayer games, emphasizing the importance of community in games. We offer insights about how to create engaging campaigns and strategic collaborations that resonate with Brazilian gamers. It’s not just about selling, it’s about being part of their narrative.
Unique choices of Gamers
We delve deeper into the specific choices of Brazilian gamers. What is the ideal snack during a gaming marathon? What drinks are most popular during virtual battles? Our research shows which drinks players prefer and which brands lead the way when it comes to market share.
How is Heineken Earning?
Just like in the world of E-sports, the food and beverage landscape is also undergoing changes. Recognizing the potential of the gaming market, Heineken sought to better engage gamers through existing products and also promote the launch of its first non-alcoholic beer, Heineken 0.0. This campaign, called Not every round out therewas the first to focus exclusively on gamerswith interesting results.
Retail Recognition
Os gamers present a notable pattern of purchases. If we look at which supermarket chains gamers are spending money at, there are clear leaders. Just as gamers prepare for a tournament, your brand can prepare for competition in the market and know when and where to act.
Growth Opportunities in the Gamer Scenario
As the Brazilian gaming market continues to grow, the opportunities for food and beverage brands are vast. We offer insights about strategies to thrive in this dynamic scenario. Think about snack options that are easy to eat with one hand, ensuring you don’t have to interrupt your gaming sessions. This is how to take your game to the next level.
Enter the game!
Download our report free of charge and take advantage of the competitive advantages that insights detailed, well-informed strategies can offer. Don’t just watch the game; be at the center of the action, transforming the future of your brand in the Brazilian gaming universe.
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