Action was created by the Pullse agency, from the Dreamers Group and the company’s marketing team
‘Christmas without Filter’ is Casas Bahia’s Christmas campaign, created by the Pullse agency, the Dreamers Group and the company’s marketing team.
The action plays with the daily situations of families at this time of year, placing filters with eyes and mouths on the products that are protagonists on the most anticipated date of the year.
Our furniture and appliances are present in the homes of millions of people and, for many, they are already part of the family. It was with this in mind that we decided to personify the furniture that makes up the traditional Brazilian home and the result was this campaign that was very fun and with a very different and modern language, guarantees Vivian Zwir, Marketing Director of the Casas Bahia Group.
