Karina Ribeiro takes on the role of CEO of the new VML; WMcCann, Mastercard and TIM also had news
The year practically comes to an end with important changes, with an eye on 2024. After the arrival of Fernando Diniz in charge of DPZ and the departure of Marcelo Reis, last week, it was VML’s turn to announce its new CEO: Karina Ribeirowhich will be reported to Stefano Zuninowho, in addition to being the country manager of WPP, will also assume the role of CEO of the Group VML Brasil.
The new VML is the result of the merger between VMLY&R and Wunderman Thompson, announced around two months ago. Talking about Wunderman Thompsonfrom her came another important news this week. Pedro Reiss left the position of CEO of WT Brasil.
Reiss, who was appointed CEO when the Wunderman brands merged with J. Walter Thompson, preferred to notify his employees that he would not continue with the new project. In the text, he made himself available to support the transition during the beginning of 2024.
WMcCann
A WMcCannwhich announced Renata Bokel as new CEO from 2024, he hired Mariana Magalhes for the position of business director. It serves the core of General Motors.
Under the leadership of Eduardo Cabral, general director of the GM core, she arrives to lead the operation in a transversal way from the customer to Content, BI, Planning and Media.
Mudana no TikTok
In the week in which the second edition of the TikTok Ad Awards took place, the company had a decline in Brazil. Kim Farrell is moving to Los Angeles (USA), where he will take on the role of head of creators for TikTok.
The news was given by the executive in a post made this Thursday (14). According to the publication, Kim informed that, for now, she will remain in the role of general director of operations and marketing at TikTok in Latin America.
Below
A Below received, this week, the former David Mailson Dutra, who assumes the role of vice president of data & performance. According to Dutra, the move to the agency was motivated by the desire to implement data intelligence in the area of influencer marketing.
New head at Omelete
Isabel Borba Arrived to Omelet Company to be head of sales. The professional responds directly to Otvio JuliatoCCO of the entertainment group responsible for the editorial brands Omelete and The Enemy, the Chippu platform, the CCXP, BIG Festival and gamescom latam events and the streamers Gaules and Baiano.
Previously, she held the position of head of sales at JCDecaux, a company where she spent six years leading high-performance teams.
Mastercard
Carlos Quintero was appointed by Mastercard as executive vice president of marketing and integrated communications for the company’s Latin America and Caribbean (LAC) region.
Carlos will report to Mastercard’s president at LAC, Andrea Scerch, and Raja Rajamannar, Mastercard’s global CMO. He will be based in Miami and will be part of the region’s executive leadership team and IMC’s global leadership team.
TEAM Brazil
Daniel Moreira took on the position of director of customer relations at TIMconsolidating a career of more than 15 years of experience and progressive growth in the company.
Moreira held several leadership roles at the operator, from sales director in the northeast region to the most recent national sales director. Now, you will be directly at the front of the relationship team, with the mission of boosting customer satisfaction.