Campaign aims to encourage users to produce content on the platform
ClickBus debuted its first branded mission on TikTok to stimulate national tourism through videos about curiosities and tourist places in the country at the end of the year.
For the initiative, the company invited influencers to take on the role of tourist guides in their own cities and recommend unique places to visit.
@clickbus We were planning a trip and the famous question came up: which attraction is unmissable? Then we had an idea and the challenge was launched: show a special place in your city or a corner you discovered while traveling that should be a mandatory stop. Guide us your way! Let’s go? #TeGuioNumClick
som original – ClickBus
The idea of the campaign provokes users to produce content, showing unusual things and revealing curiosities that only locals know.
