Action was developed by the Soko agency
Joelma’s hit, ‘Voando pro Par’ was the inspiration for the new Guaran Antarctica campaign, created by Soko. The brand made a music video, which features Joelma singing a new chorus, with special choreography.
The action, which began on social media, caught the attention of the singer’s fan clubs and will have as its highlight the singer’s show in Goinia, this Saturday (16), with the presentation of the new version of the song.
“For any brand, it is important to recognize that it is so naturalized in culture that it becomes a song. When something like this happens, it is a gift that we need to recognize and be grateful for,” said Tet Chaves, marketing director at Guaran Antarctica.