Developed by the Nova agency, the campaign includes commercials for open television and pieces for digital media
The Federal Government launched a campaign that aims to mobilize Brazilians and engage society in building a less polarized country.
Developed by the Nova agency, the campaign aired this Sunday (10) and includes commercials for open television and pieces for digital media.
One of the films has the format of a clip and was recorded by artists such as Sandra de S and Kleber Lucas, the musical theme brings other surprises such as the funk beat by singer Lell, the tune by Jorge Vercillo and the ax by Manno Ges.
The musical track sings messages of reconciliation such as “Brazil is one people” and “we are children of a kind mother, of a Brazil that fights and does not bow down”.
Another film brings a message about peace and rebuilding ties. “The idea was to take advantage of the festive atmosphere of celebration to highlight values such as empathy, respect and citizenship and provoke a reflection on the importance of unity”, said Lucas Garbulha, director of Planning.
Following this, the campaign also includes seven other commercials that place Brazilians as protagonists of everyday stories about reconciliations and bring examples of people benefiting from social programs such as Minha Casa Minha Vida, PAC, Bolsa Famlia, ProUni, Farmácia Popular, Plano Safra and by the vaccination program. The broadcast of these films begins this Friday (15).
