With a film on TV and a branded mission on Tiktok, the brand inspires consumers with the #BelieveNoChristmas concept.
Renner invites the public to experience this festive season through the eyes of the child in each of us. With a captivating TV film and branded mission on Tiktok, the fashion and lifestyle brand propagates the #BelieveNoChristmas concept, encouraging reflections on empathy, connections and care for others.
We live in a very accelerated time, with commitments that often do not allow us to look at the world in a more empathetic way. With this campaign, we will stimulate a close and genuine conversation with our consumers, inviting them to reflect on how we can take advantage of Christmas to renew and exercise values such as love, understanding, union, harmony, which are so important for our coexistence in society, says the Director of Corporate Marketing at Lojas Renner SA, Maria Cristina Meron.
With the Christmas campaign, the brand encourages people to recover values that are so important in human relationships. All of this is in line with the retailer’s essence of complicity with its customers.
To believe!
Believe the word of the day! The film, produced by O2 Filmes and created by the Paim United Creators agency, premiered on December 12 during the break of the soap opera Terra e Paixo, on Rede Globo. The narrative shows Santa Claus walking through the busy city environment, going practically unnoticed, until he captures the attention of two children whose sparkle in their eyes highlights the central message: there is still time to believe. The broadcast continues on Rede Globo, Pay TV and the brand’s digital channels.
On social media, the campaign features the participation of influencers such as Morgana Secco (@morganasecco), Isa Scherer (@isascherer) and Eliezer (@eliezer), in addition to the fixed squad of Renner partner creators, made up of names such as Jade Magalhes ( @ajademagalhaes), Mateus Verdelho (@mateusverdelhomv) and Lu Ferreira (@lutsferreira). An engaging action on TikTok, called Branded Mission #AcrediteNoNatal, will challenge users to share their Christmas memories and traditions, promoting the most original videos on the platform.
Furthermore, to get into the Christmas spirit once and for all and help you choose the best looks, makeup and gifts, the retailer organized a series of three Live Shops, led by influencers such as Rafa Brites (@rafabrites), Andreza Ramos (@andrezanrs) , Letcia Borges (@leticiaborges), Rob Freitas (@robfreitas), Gabe Zanqui (@gabezanqui), Lu Tranchesi (@lutranchesi) and Isa Scherer (@isascherer).
Shopping experience
Committed to simplifying consumers’ lives, Renner highlights omnichannel as an essential facilitator. Customers can make their purchases across all of the brand’s sales channels, including physical stores, website, app and WhatsApp, ensuring a complete experience. Until December 21st, purchases with the retailer’s cards offer a special condition of 60 days for the first payment.
In physical stores, Renner provides agile checkout solutions, such as Self-Service Cashiers and Digital Payment, allowing consumers to complete purchases independently or through their own smartphone. Mobile Sales makes it possible to complete purchases using employees’ mobile devices, anywhere in the store.
Options for all styles
Renner stands out as the ideal destination for all styles of dressing, giving gifts and celebrating Christmas. The product curation connects to the campaign atmosphere, offering shiny options in satin, metallic and sequin fabrics, ranging from accessories to footwear. The brand also features classic colors, such as white, red, green and black.
The variety of options extends to gifts for the whole family, including t-shirts, shirts, polo shirts and shorts for them, and dresses, blouses, shorts and jeans for them. The Beauty and Accessories section includes possibilities for all genders and ages.
