A Publicis Brasil announces Decathlon as its new client. The agency won the competition to serve the largest sporting goods retailer in the world, and will be responsible for all brand communication in Brazil from 2024.
Decathlon is a brand that has a very strong DNA of innovation, which is reflected in its products and positioning. And this is a great input to enhance communication and create high-impact work, celebrates Mauro Ramalho, CCO at Publicis Brasil.
From athlete to athlete, Decathlon focuses on innovation to offer high-tech products under its own brands: Kipsta, for team sports; Tribord, for water sports; Quechua, from mountaineering; Domyos, fitness; Kiprun, racing; Btwin and Van Rysel, cycling, among many others; in addition to partnerships with major international brands. There are more than 65 sports covered and 8 thousand sporting goods available in more than 50 stores in Brazil, designed to offer the best and most complete shopping experience to customers, with personalized service provided by specialist employees. Since 2013, it has also not e-commercethe company has been expanding its national operations.
Much more than a communications agency, our search was for a strategic partner who was prepared to fully serve us at a very special moment for the brand. What we found at Publicis went further: a great and true passion for Decathlon and the transformative power of sport. I have no doubt that this union will have a huge positive impact on our entire community.says Liana Kerikian, director of Marketing and Communications at Decathlon, about the choice of agency.
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