No ms da Black Fridayline electronics gamer They were the highlight of Brazilians’ wish list looking for the best discounts. What the November edition of Radar points out Simplexa survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerce of Brazil and captures trends through an artificial intelligence platform.
The thermo PC gamer appears at the top of the Radar, with an increase of 632%, compared to October, followed by position gamer, which recorded growth of 498%. Occupying sixth position, it still appears in the survey notebook gamerwith an increase of 227% compared to the previous month.
Beyond the line gamerelectronics in general and household appliances dominated this edition, with emphasis on smartphone (+390%), microwave (+385%), air conditioning (+187%) and washing machine (+88%).
These are items that traditionally perform well on Black Friday and had already appeared in the months prior to the date, which shows that consumers were researching in advance, with an eye on the best promotions. The data shows that Black Friday is no longer limited to just one date, but has an impact on the entire month, observes Joo Lee, CEO of Simplex.
The research showed a 33% increase in e-commerce of the country’s major retailers served by Simplex in the month of the biggest promotion of the year.
Check out below the ranking complete with the ten items that most aroused the interest of Brazilians in November and their respective growth in relation to October:
1 PC gamer (+632%)
2 Chair gamer (+498%)
3 Smartphone (+390%)
4 Microwave (+385%)
5 Barbie (+335%)
6 Notebook gamer (+227%)
7 Screwdriver (+217%)
8 Portable air conditioning (+187%)
9 Washing machine (+88%)
10 Blender (+75%)
*Cape photo: iStock
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
