Initiative, developed by SoWhat, aims to enhance reflection on the importance of being and living in the now with those you love
Boticário announced its activities for Christmas this year, all created within the “Seja Um Amor Presente” campaign, which celebrates the emotional presence and love in relationships.
On social media, the brand will have an interactive filter and, on TikTok, people will have access to a treatise on present love.
The initiative, developed by SoWhat, aims to enhance reflection on the importance of being and living in the now with those you love, maintaining complete involvement in each encounter.
@oboticario @luscavivot asked: was the result good or do you need to be more present in every moment of your life? #SejaUmAmorPresente #oBoticario
original sound – oboticario – oboticario
The action features the participation of content creators such as Matheus Costa, Alisson Spitzner, Nataly Castro, Famlia Pessoa Tardivo, Sanko Family and Fernanda Fabris, from the “Me por Amor” profile.
“We are the brand of love, and nothing is more genuine than reinforcing the love present on one of the biggest dates in retail. We talk about the presence of quality with affection and we want to propose a commitment to the thousands of Brazilians who are engaged and follow us on social networks , like TikTok. Furthermore, we reinforced the brand’s omnichannel nature, spreading the residual love present on the most diverse fronts, online and offline, across the country, as an opportunity to amplify the subject and generate unforgettable and unique memories for our community”, said Bruna Bus, Boticrio’s marketing director.
