Created by Ampfy, the initiative invited gamers to collect food in the game that will be quantified by weight and donated to institutions
Alelo and Pede Pronto teamed up with Minecraft to promote a Christmas action that aims to provide food on the table for everyone, entitled “Play Solidário” and created by Ampfy.
Last Friday (15), during a live broadcast on Twitch, gamer influencers @Felps and @Prisca had the mission of collecting as much virtual food as possible within the game and all food collected will be quantified by weight and donated to institutions who fight hunger.
The campaign, which began on December 7th and featured an 18-second teaser to reveal the initiative, runs until December 22nd.
During this period, both brands and influencers will be sharing posts on Instagram and TikTok with #PlaySolidario.
