One of the campaigns is from EnergyBBDO for the City of Chicago
INFLUENCES
To develop the 12 posters commissioned by EnergyBBDO from Chicago, the Black Madre studio sought the essences of the metropolis, including cultural, gastronomic, architectural and technological diversity. In the main city of Illinois (USA) the first cell phone was created, which is present in one of the pieces.
EnergyBBDO for Chicago City Hall
Title: Chicago Tour Not in Chicago; creative director: André Maciel; executive director: Tina Castro; planning: Leticia Alves and Beatriz Perrote; illustrators: Ícaro Yugi, Rafael Duque, Victor Goularte, Diego Abreu, Pedro Gabriel and Igor Ras; Approval: City of Chicago.
WORKING DAY
Continuing the concept ‘Make your shine. Faz Estácio’, action shows the commitment of Anitta and Juliette Freire to complete higher education. “Brazilians often believe that they cannot afford access to something of quality at an affordable price and this immobilizes them”, emphasizes marketing director Eduardo Guedes.
Artplan for Estácio
Title: Estácio + Anitta + Juliette; ECD: Marcelo Noronha; creation: Felippe Mendonça, Eric Ribeiro and Marcelo Holanda; producer: Café Royal; director: Fred Ouro Preto; audio: Antfood; approval: Marcel Desco, Eduardo Guedes, Renata Rudge and Renata Veloso.
CATÁLOGO
Betina Korbes, a model with hearing impairment, is the attraction of this year’s communication at Hinode. In addition to the catalog used by the cosmetics brand resellers, it will be present in activations, social networks, e-commerce and website. Campaign draws attention to the product Hands Glove de Silicone, which is being launched, since the sign language is made with the support of the hands.
In-house para Hinode
Title: Hands Launch Campaign; creative and production director: Nelson Eufracio; service and planning: Carolina Prado; media: Thiago Pereira; photography, computer graphics and editing: Fernando Gardinalli; production: Blue Sky Productions; approval: Liana Moreira.
