Created by vilah, the play is broadcast on online media, radio, open TV, social networks and external media
Bradesco launched its new year-end campaign, titled “Primeiro Vem Voc” and its signature is “And for you, what comes first in 2024?”.
The piece, written by vilah, invites people to reflect on their own journeys and plan the next year, based on what is really important to them. In addition, the campaign also features a single created and recorded exclusively for the bank.
“This campaign was created based on human relationships. When we do something for the first time, we create a memory that shapes us for the future and helps us reinforce what is really important”, explained José Mauricio Lilla, head of communications at Bradesco.
The soundtrack “Primeiro Vem Voc” was created by a samba lyricist with the aim of creating a greater bond between the brand and its customers. For the production of harmony, the rhythm chosen was pop.
Furthermore, the song was released on the main streaming platforms as a teaser and without any brand association, so that the public could get to know the single before the campaign went live.
Next, the action will count on the participation of a team of creators from different segments on Instagram and TikTok who will use the track to create videos with retrospectives of special moments in life, focusing on what they hope to experience in the year 2024.
The campaign gained a publicity strategy that also includes broadcasting in online media, radio, open TV, social networks and external media, with emphasis on visibility formats present in the S, Paulista and Pinheiros stations of the São Paulo metro.
