Leaders with more responsibilities and daily videocasts promise to involve viewers in reality.
On the eve of New Year’s Eve, the publicity for theBBB24 It’s full steam ahead. Along with the excitement of the program’s production and the public, news involving calls, brands, commentators and challenges of the new edition arrive all the time. To keep you up to date with everything that’s coming in the most watched house in Brazil, Adnews has brought you the main information released so far. Here we go!
Great powers and great responsibilities
This last Monday (18) the presenter most loved by the public and the brothers, Tadeu Schmidt, appeared on the first official call of BBB 24 talking to viewers about expectations for the next season and promising more intellectual tests and more responsibility to the leaders , saying that the crown will weigh heavily (apparently, with great power comes great responsibilities).
The ideas for the new challenges came from the spectators themselves, who asked Tadeu that the new season bring a less gourmetized Xepa and privileges for those who study the mind and not those who work out the body.”
Program coverage
In addition to the responsibilities of the crown, the leaders will have an exclusive camera, with artificial intelligence, which will follow them at all times in the house. The camera can be accessed through a channel on Globoplay, in the same way as regular cameras in the rooms.
Boninho, director of BBB, commented on the new coverage format for the program, which will be done via videocast.
“We will have a videocast every day, Monday to Sunday, from 7pm to 9pm at night, with people watching what is happening and having an impact”, said Boninho.
In addition to the videocast, a currently popular content format, BBB 24 will also bring Luis Miranda and Marcos Veras to comment on the reality show. While Miranda runs the Big Babado show, which features the hottest and most recent events in the house, Veras will be responsible for Vamo invading her house.
The program will also feature the Fanfic Brasil section, with confinement stories created by Big Brother Brasil lovers.
Big Day
With its premiere scheduled for January 8th, viewers (and we at Adnews too) are excited to find out who the participants will be in the next season. According to sources from Notcias da TV, Big Day, a date known for revealing the name of whoever will be in the edition of the program, will take place on January 5th.
The intention is to make the gap between Big Day and the program’s premiere even smaller, avoiding the risk of leaks.
The game
BBB 24 is also bringing changes to the dynamics of the game. Among the new features, the (in)famous and controversial Jogo da Discrdia will be reformulated and there will be a third group, in addition to the already existing Pipoca (anonymous) and Camarote (famous), called Puxadinho.
Despite the doubts about the new Jogo da Discrdia, the mystery that hovered over Puxadinho seems to have come to an end. The influencer and commentator on programs such as BBB and A Fazenda Ju Nogueira commented that the new group will be made up of micro-influencers.
The commentator revealed that the broadcaster is looking for couple profiles so that, on the day of the premiere, two couples enter the program and stay on Puxadinho, giving the public the chance to vote for one person from each couple to enter the most watched house in Brazil. .
The people saved from voting will form a new pair that will work together throughout the program, entering the house on January 11th, during the first Leader Test.
Ju Nogueira revealed that theGlobo He is already in contact with possible pairs, but has not released any names so far.
Brands
The next edition of the reality show will feature 20 brands. Among them are Ademicon, Amstel, Chevrolet, CIF, Delcia, Downy, ElectroluxLucky Sports, Hypera Pharma, iFoodEgg, Latam,McDonalds,Free marketNestl, Oi, Pantene,RexonaIt’s Stone in the evening.
To distribute the sponsorship quotas fairly, Globo divided them into different categories, such as Big, with a value of R$114.4 million each; Cabin, R$87.4 million; and Brother, with R$20.6 million.
The brands will be responsible for in-house activations and commercials throughout the broadcast.
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