Signed by Dentsu Creative, the piece invited influencers to tour the country
Canon do Brasil presented its new campaign, entitled “Andanas”, which aims to portray the beauty and cultural uniqueness of each region of Brazil.
The piece, developed by Dentsu Creative, highlights the complexity of traveling through such a vast country, discovering each Brazil. The essence of the campaign is expressed by the word “andana”, emphasizing that each corner reveals its own charm.
“For us, the essence of this campaign is to record the plurality of a continental country like Brazil, whether in different accents, customs, colors or world views. We want to convey that we do not see the camera just as a technical tool, but as a true ally . it is what allows photography lovers to not only record, but also carry with them the different cultures that make up the Brazilian mosaic”, said Leonardo Silva from Canon.
The campaign consists of a 50″ film and a digital strategy that involves influencers Helen Salomo, Marcello Cavalcanti, Felippe Reis (Galera do Click), Bruna Tukamoto, Nay Jinknss and Raimundo Cavalhier.
“The campaign recognizes Brazilian cultural complexity, where, despite sharing common cultural codes, we are able to express an impressive variety of identities within a single Brazil. This insight inspires us to invite photography lovers to join this visual journey “, added Murilo Torezan, creative director at Dentsu Creative.
