“Mayo Troll”, produced by Africa Creative, challenges consumers to try the brand’s new mayonnaise flavors
Heinz launched two actions aimed at encouraging consumers to try and check out the flavor of its mayonnaise.
The “Mayo Troll”, produced by Africa Creative, challenges consumers to try the brand’s new mayonnaise flavors and is based on social media, mainly reaching Heinz’s customer base registered with the brand’s WhatsApp service.
To participate, consumers who have some competitive mayonnaise at home must contact Heinz on the BOT and send the message ‘Hi, I want a Heinz Mayonnaise as a gift!’ to activate artificial intelligence.
On Avenida Paulista, in the keystone format, the brand made 5 thousand sachets available, between the 12th and 18th of December.
“The idea of the activations will give those who have not yet tried our mayonnaise the chance to understand why it was voted the best in Brazil”, said Thiago Stelle, Marketing Manager at Heinz.