The brand presents 10 songs at a frequency that promises to reassure felines during the festive season.
Whiskasworld leader in cat food, with the creation ofT&P powered by Mirum, launches an initiative aimed at the well-being of cats during the Christmas holidays. This is the Ron-Ron-Ron playlist, made up of 10 songs of two minutes each, designed especially at a frequency to calm kittens.
The playlist aims to be the soundtrack that will guarantee cats a calm and pleasant Christmas. The presence of many people and the increase in noise typical of that time can make them uncomfortable. With this in mind, the songs were carefully produced with purring and sucking sounds that imitate natural noises. At a similar frequency to the vocal tracks of these animals, they aim to provide a relaxing experience.
Partner influencers will be present at the action, such as Chico, from the Cansei de Ser Gato profile (@canseidesergato), and Isa Gateira (@isagateira), who will promote the soundtrack in exclusive content. The initiative will also have a strong presence on Whiskas’ social networks (@meugatowhiskas and @WhiskasBR) and an activation with the Cat Café coffee shop (@ronron_catcafe), with QR-Codes on the tables. The playlist is available on YouTube.
Technical Data Sheet:
Client: Whiskas
Producer: Canja Audio Culture
Agncia: T&P powered by Mirum
CEO: Robson Ortiz
Creative Director: Filipe Matiazi
Creative Coordinator: Victor Keiti
Head of Copy: Thiago Gabardo
Head of Art: Fabrizio Comparin
Directed by: Ana Montagnoli
Art Direction: Fabrizio Comparin, Myrella Araujo and Valentina Lindstron
Operations: Amanda Oliveira, Fernanda Scheidt and Mariana Apaz
Strategy: Caio Couto, Heloisa Guernieri and Daniel Kiesel
Contedo: Ana Joo, Camila Schmitz, Daniela Maccio and Vanessa Vieira
Social Intelligence: Amanda Lopes, Larissa Scremin and Jaqueline Lopes
Producer: Paulo Setti
Customer Service Director: Patrcia Rogoski
Service Manager: Maryane Colombo
Account Executive: Helena Batisteti
Approved: Roberto Valdrighi, Tain Corazza and Bianca Gardini
*Cape photo: Divulgao/Whiskas
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