The project has strategic and creative consultancy from 3C Gaming, and is produced by Genco
Esportes da Sorte announced the launch of a campaign starring streamer, influencer and betting house ambassador Bruno “Nobru” Goes.
In the piece, the gamer tells in a humorous way how even the unluckiest people can have luck on the platform. The project has strategic and creative consultancy from 3C Gaming, and is produced by Genco.
“The idea was to bring the good-humored essence of Nobru and Esportes da Sorte, that’s why we called on the biggest ‘post-colds’ in history for a hilariously embarrassing experiment,” said Lucas Pinheiro, creative director at 3C Gaming.
The film was produced in the mockumentary format, which uses satire and simulates scenes as if they were real. The play was also directed by Pedro Knoll and written by comedian Franco Fanti.
“We transformed a studio in São Paulo into a laboratory with a gamer atmosphere. There, Nobru and Dr. Priscilo, a character ‘expert’ in calculating misfortunes, interview some of the most unlucky people in the world, and choose together who deserves a new chance to change their destination in Esporte da Sorte”, explained Andr Vidigal, creative director.
After being shown by Nobru, the film will be broadcast on Esportes da Sorte’s digital platforms on Youtube, Instagram and TikTok.
