The bank’s new moment arrives to support the company’s business plans, which aims to reach 60 million customers by 2027
Inter has a new look. After three years, the institution presented its new logo and consolidated its positioning as a financial Super App.
The novelty arrived to support the company’s business plans, which aims to reach 60 million customers by 2027, in addition to achieving an efficiency rate of 30% and a return on equity of 30% in the same period.
Inter also launched a new version of the application, which will now have virtual stores and a modern screen designed to optimize customers’ financial lives.
“In 2015, we launched the country’s first digital bank and transformed people’s relationships with banks and the financial system, offering a fairer proposition. Looking to the future, we now want to break down more barriers and change the way people deal with money”, said Joo Vitor Menin, CEO of Inter.
To build the brand’s new visual identity, the bank developed co-creative work, collaborating with the Polar and Plau offices. In addition to the company’s name, the new logo will also have an unprecedented symbol, with seven elements that go back to the seven business verticals (banking, shopping, investments, credit, insurance, global services and loyalty).
Throughout 2024, the public will be impacted by marketing campaigns designed to establish the financial Super App category in Brazil with the aim of working on the main attributes of this new positioning, such as partnership, trust, technology, convenience and growth.
“This is a symbol that communicates growth, the representation of an expanding financial life. We offer multiple possibilities connected in a financial Super App, which allows people to make better choices and get closer to realizing their dreams”, explained Andrea Nocciolini Costa, Inter’s branding director.
