Coleo is part of a global campaign that counted on the help of Grêmio fans
Grmio Foot-Ball Porto-Alegrense and Umbro presented the club’s new shirt with the campaign “Cada Team Tem a Sua”, which portrays the main chants of the fans. The art for the piece was created by artist Killa Villa.
The collection is part of a global campaign that invited Grêmio fans to share with the brand the songs most sung by the team’s fans.
The result was an all-blue shirt, with details in darker shades of blue and also in black. Throughout the mantle, graphics in different tones bring the corners in a stylized way, with emphasis on the verse “Grmio, I give you life”.
“This is another very special collection that demonstrates our connection with the stands and with all the fans, as great partners we have in the construction of the uniforms and the history of the clubs. We know that the fans are the great heritage of the clubs, and honoring the greatest Grmio’s driving force in the world is another one of the responsibilities we assume with this fan base”, explains Eduardo Dal Pogetto, national brand director at Umbro Brasil.
The new collection is launched in a limited edition and is available for sale both through Umbro Brasil e-commerce and through Grmio’s official stores, starting this Wednesday (20).
