In partnership with Farol, the project will last 30 days and has the help of influencers from the gastronomic sector
BR Media Group and the Farol agency launched the first fully digital gastronomic award, “Comer Bom Demais”.
The project, which will last 30 days, has the collaboration of the biggest influencers in the segment such as Mustache, Marcela Morgon and Reviews por SP. Together, they will evaluate restaurants for the excellence of their food and service.
According to Renan Della Matta, partner and commercial director at BR Media Group, the objective of the initiative bringing together the biggest review creators in a gastronomy award with a completely new format, enhancing the visibility of restaurants and their experiences.
For the award, six restaurants were selected and will be evaluated independently and simultaneously by the influence committee. The establishments chosen were Zucco, Atsui, Basilicata Cucina, EOS, Chef Rouge and Modern Mamma Osteria and the best rated in the criteria of service, starter, main course, dessert and value for money will receive the Best Restaurant for Celebration award.
Alternately, each profile will record the entire gastronomic experience on their own networks, together adding up to an audience of 10 million people. It will also be possible to follow the content in web series format on the official Comer Bom Demais pages on TikTok and Instagram.
The first season of the project is sponsored by SafraPay, a restaurant partner in payment and banking solutions, with quality Safra Bank. The winner will be announced on December 20th and will be able to display the commemorative plaque in their establishment.
