The event took place at Play9 headquarters last Thursday (14) and was attended by sponsors and representatives of brands and agencies
Play9, the Brazilian Olympic Committee (COB) and YouTube opened commercial quotas for the content project with influencers for coverage of the Paris Olympics, “Paris Brasa”.
The launch of the quotas for the market was made at an event held at the Play9 headquarters last Thursday (14) and was attended by sponsors and representatives of the brands and agencies involved in the project.
Together with PodPah, Matheus Costa, Valentina Bandeira, Tino Marcos and Clayton Conservani, the project proposes a new way of covering the 2024 Olympic Games and “hero” content, programs and daily multiplatform posts are planned, addressing the preparation of athletes and the Games in Paris.
The initiative also includes several media deliveries on YouTube to ensure that sponsors are associated with the most diverse sports content on the platform. Among them is YouTube Masthead, a highly visible format on the YouTube Home Page during the games period.
