Ao, made in partnership with Marmalade Film and Media, emphasizes that it is important to celebrate every moment
Diageo has launched the ‘The Magic of Drinking in Moderation’ media campaign both globally and nationally. The aim of the piece is to raise awareness about the moderate consumption of alcoholic beverages during the festive period.
In partnership with Marmalade Film and Media, from the United Kingdom, the action reinforces that it is important to celebrate every moment and shows that it is possible to participate in the end of year parties and other celebrations if you drink better and not more.
The video features common scenes from festive moments that require good choices to celebrate each moment consciously. In the pieces, Diageo gives tips on how to drink responsibly, alternating drinks with water and food, and also reinforces that the option can be a non-alcoholic drink.
“Diageo is firmly committed to changing the way the world and Brazilians drink for the better. Our actions reflect our leadership in the country and globally in progressive actions aimed at consumer well-being during the celebration”, declared Eduardo Fonseca, director of Corporate Affairs at Diageo in Brazil.
