Ladies and gentlemen, attention. Editorial supervisor at Adnews, this person speaking to you was proudly tasked with the mission of warning that… #FRIDAY in the Christmas spirit! Around here, we are also deciding the flavor of the pav, which is actually pacum, and whether the rice will be with or without raisins. But, above all, we are overwhelmed with gratitude for the achievements that the year gave us, and for the challenges that tested our creativity in the art of informing and adding to the trade Brazilian advertiser.
Retrospective not only on Globo, it’s here too! Therefore, we will guide you through the main events of 2023 within the portal’s four content pillars (Business, Creativity, Innovation and Transformation) so that we can relive, together, some of the emotions that moved our editorial team this year.
Let’s eat thisrevival talking about business. We reported on great partnerships, movements in agencies across the country, we presented prominent executives and companies in the market… There were so many topics that it would be impossible to gather them all here. Furthermore, behind the Adnews that you read every day, on the portal or in newsletter that arrives directly in your email Inbox, there is a backstage A huge number of projects prepared to enhance our work and make our content reach more and more people. And they are catching up.
Digitalks Expo 2023
We took bold steps, like covering the Digitalks Expo 2023. One of the main business events in the digital universe, Digitalks required an intensive effort from us in the pre-event, when we delivered more than two months of weekly information about the main speakers, brands and activations; news and experiences from the edition; exclusive interviews and other content, really warming up your engines!
At the event, we had the honor of signing the Ads & Digital Marketing stage, taking fourtracksincredible for the public:
- Conversational AI: Personalization and Contextualization, with KAINOS & CO
- The Power of Premium ContentcomWarner Bros. Discovery
- The Power of eSports in Creating Connections, with 3C Gaming, SmartFit and Fluxo
- Female Empowerment in Communicationcom Publicis Groupe
OurtracksThey had a live broadcast, which you can watch in full in the videos above. We also have a teamin lococovering the event and a support team in backstage, an unprecedented structure in the history of Adnews. It was a grand entry into the world of São Paulo events, which we intend to explore more and more at the request of our audience (we also thank you for your trust!).
I don’t know if I’m authorized to tell you, but I heard rumors that the dating contract with Digitalks was renewed for 2024. Of course, it’s just rumors…
Portal iG
When it comes to good business partnerships, our team is completely polygamous. And the relationship with the iG portal is another one that evolved into a beautiful wedding in 2023. We are in loveinclusive!
Since August this year, we have had an exclusive page within the last Second and we are, officially, iG content partners in the advertising, pop culture, technology and ESG segments, aimed at brands. Together with the head of Content at Adnews, Catharina Birle, I have the honor of curating the content that appears through it and attracts thousands of people every day.
Featured professionals
Whoever gives news is sometimes also news! Speaking of Cathy, as known in trade advertiser, our head of Content and also a partner at Adnews was elected one of the 100 best managers of 2023 by the community Friends of the Marketpublished exclusively by Exame Magazine.
For seven years, the community has sought to make the trade more friendly through networking, mutual assistance and exchange of information about the advertising market. The annual creation of the list that recognizes outstanding professionals in the sector is one of the initiatives that promote this objective, and it was a great honor for Adnews to have this representation.
We were also nominated for the Amigos do Mercado 2023 Award! In yet another well-deserved recognition for our team, Ana Beatriz Oliveira competed for an award in the Intern category, crowning the beautiful work she has done on the portal. The trophy didn’t come, but she is our moral champion.
In her first experience in Journalism, Ana was nominated for an award. (Photo: Personal Collection)
PLACAR Negocios by Adnews
We end the year with another important partnership. Adnews joined Revista PLACAR in a weekly program, focused on sports business and presented by women! The duo Bianca Molina and Bruna Pavanni lead a relaxed chat with executives about sports marketing, and you can check out the episodes of this sensational project on PLACAR TV, the Magazine’s official YouTube channel.
Do you think it’s over? That’s it, we’re just getting started! Now I’m back with another little piece of this retrospective that’s more delicious than regular food for Christmas dinner.
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