Partnership aims to amplify the presence of Jasmine, FIT Food and Frontera
Monkey-land was chosen to act as M. Dias Branco’s new communications partner.
Now, the agency will take care of full-service advertising for Jasmine, FIT FOOD and Frontera, with responsibilities that include the creation of campaigns, social media strategies and positioning of the company’s snack and healthy brands.
“M. Dias Branco has an important ambition in the healthy and snacks categories, which are complementary to our portfolio and with high growth rates. Building our brands with proprietary proposals, in a disruptive and relevant way, is a fundamental pillar for this growth. monkey seems to be the right partner on this journey, due to its creative DNA and collaborative way of working”, explained Fabio Melo, marketing director at M. Dias Branco.
