The piece, which has creative direction from monkey-land and amplification from Pros, aims to generate awareness and talkability
With summer and the hottest days of the year approaching, Australian Gold announced the launch of its new campaign “Sua Cor de Praia”.
The piece, which has creative direction from monkey-land and amplification from Pros, aims to generate awareness and talkability, in addition to expanding knowledge about the brand’s items and their sustainability differences.
The images that illustrate communication were inspired by Rio’s summer and its signs.
“Australian Gold is a reference in tanning, and that’s why we’re invading the beach this summer, but we wanted to delve even deeper into the topic with this campaign, which reinforces our credentials as sun experts for the Brazilian public, which has a very beach culture. well defined”, explained Marcela De Masi, Executive Director of Branding and Communications at Grupo Boticrio.
From December 26th, Australian Gold will be present at the main street clocks on the Copacabana and Ipanema waterfront and will travel around Rio de Janeiro with a bus covered with its new communication.
On New Year’s Eve, the brand will be present at the New Year in Florianpolis, promoting the countdown on the circuit’s digital clocks, located both on the waterfront and on Avenida Beira Mar.
In the digital environment, the campaign has a soundtrack made by the song “One night and a half”, immortalized in the voice of Marina Lima, re-recorded especially for the brand.
