Companies will offer solutions to companies in the market that are interested in exploring the sports segment
FSB Holding and Win the Game have entered into a partnership to boost businesses related to marketing and communication in sport.
Together, the companies will offer solutions to the more than 300 clients in FSB Holding’s portfolio and to companies in the market that are interested in exploring the sports segment in their growth strategies.
“One of our main differentiators is offering customers customized projects, designed to help them achieve their business objectives. Now, as Win partners, we will be able to explore the full potential of the sports segment, which is a demand from companies in various sectors , but who cannot or do not know how to make the most of this type of investment”, highlighted Alexandre Loures, partner at FSB Holding responsible for the private sector.
Customized solutions include the most diverse fronts, from the adoption of tokens to expand the experience and relationship between clubs and fans/consumers, gamification to increase public engagement, use of data intelligence and CRM tools for greater knowledge about real interests from fans and potential consumers of brands to the acquisition of naming rights and activation at events.
“Having access to the entire FSB ecosystem and creating solutions together inside and outside the holding’s portfolio is an incredible opportunity. Our expertise and penetration in the sports world combined with strategic communication and marketing vision makes this partnership ideal for helping companies grow your business through sport and entertainment”, reinforced Claudio Pracownik, CEO of Win the Game.
Currently, Win the Game is negotiating, for example, naming rights for the Engenho, in Rio de Janeiro, and Morumbi, in So Paulo, stadiums.
