Signed by Graphene by IPG, the action is a Fake Out Of Home (FOOH)
Latam Airlines got into the Christmas spirit and brought the traditional colorful holiday lights to its aircraft.
The brand presented a completely Christmassy A320neo aircraft with neon lights, but anyone who wants to see the plane up close will not find it at any airport because the action is a Fake Out Of Home (FOOH).
Signed by Graphene by IPG, a structure that serves the client and which in Brazil includes agencies such as WMcCann and MRM Brasil, this is the first initiative using CGI created for a Brazilian airline.
We want to get into the Happy Holidays atmosphere in a very special way, with creativity, innovation and fun. In addition to a festive decoration, we also want to thank Brazilians for another year together and, more than that, inspire that in 2024 our customers cross their own borders, both literally and metaphorically, explained Amira Ayoub, head of Marketing at Latam Brasil .
With the neon plane lighting up the sky and the message #SemFronteiras, LATAM Brasil will wish all Brazilians a happy 2024 and a future full of exciting adventures.
