The company will operate as a platform for managing contracts in the sector and prospecting new businesses for the entity
The Brazilian Volleyball Confederation (CBV) and Destra signed an agreement to operate in the national brand licensing market. The company will operate as a contract management platform for the sector and prospecting new businesses for the entity.
The partnership’s main objective is to enhance the connection between brand and fans, offering a greater variety of products and categories.
The agreement also includes CBV products, responsible for national volleyball and beach volleyball teams and competitions, between professionals and grassroots divisions, such as the Superliga Bet7k and Circuito Brasileiro de Vlei de Praia Bet7k, respectively.
“With this partnership, CBV will expand opportunities for manufacturers who want to be associated with the volleyball universe, with quality and variety of products in different lines. We want to further increase our connection with fans, expanding the offer of products with the brand Vlei Brasil, in cobranding or not, and transcend the sports universe, creating connections with fashion, arts, music and lifestyle. Destra will be an important partner in this direction”, stated Henrique Netto, director of marketing and new business at CBV.
Destra’s work with the Brazilian volleyball entity will be divided into two fronts. Through an exclusive technological system, the company will make it easier for the client to manage all licensing contracts and, in parallel, the strategic work of connecting the brand served with the market, in prospects with a wide diversification of products and services.
“Despite being a big fan of football, the sport of my adolescence and the one I played the most was volleyball. Therefore, closing a deal with CBV is the realization of yet another professional dream. Destra is expanding its pillars of action, and Working with the confederation is an incredible opportunity, especially in an Olympic year. This agreement is a source of pride for me and everyone at the company”, celebrated Bruno Koerich, CEO of Destra.
