The new demand in the world of spirits are drinks created from the infusion of fruits and botanicals. To enter this game, Smirnoff Infusions arrive on the market with two prizes in their luggage: Gold for Passion Fruit & Jasmine and Double Gold for Watermelon & Mint at the San Francisco World Spirits Competition (SFWSC) – one of the most prestigious and traditional spirits competitions in the world.
The two new versions of Smirnoff Infusion are connected to new consumption trends – which point to softer alcoholic graduations, striking flavors and uncomplicated preparation: just add tonic and ice for a light, colorful and refreshing drink. Ideal for a happy hour, a barbecue by the pool or a sunset with friends. Smirnoff Infusions has an alcohol content of 25%. For a 400ml drink, the alcohol content is 6.25% – an invitation to start drinking less and drinking better.
“Infusions wants to offer fun with lightness and simplicity, while we await the arrival of the most awaited summer of all time. We are all relearning how to live together, enjoy our free time, celebrate what matters. Now that the pandemic is not over, but has cooled down, we want to toast new experiences with a brand new flavor for the sunset”,says Vinicius Picchi, Diageo’s Innovation Manager in Brazil.
A Smirnoff Infusion is now available on TheBar, Diageo’s e-commerce, with a suggested price of R$46.
PREPARO INFUSIONS SPRITZ
Fill a glass with ice, add 50 ml of Smirnoff Infusions and tonic water until full.
Alcohol content: 6.25% in a 400ml drink.
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