Created by Talent, the action shows how the Tilibra Connect app works
Tilibra announced the launch of its 2024 back-to-school campaign that features the Tilibra Connect app, which allows you to integrate online and offline so that students have their studies in the palm of their hands.
The campaign, created by Talent, was designed for consumers to learn about the new product and all its benefits. In total, the brand has 33 products, including spiral and disc notebooks, compatible with the technology.
@avanessaduarte This hack will make your year at school so much easier!! Only @Tilibra Produtos de Papelaria could launch an app like this!! TOO GOOD! #tilibraconnect
Witch Familiar (Classical) [Classic](143628) – dice
“The pandemic brought significant challenges for all of us, especially in the educational context. This pause allowed us to reflect on the current scenario and how we can be positive agents of change in this context of constant digital evolution”, said Karina Marchini, Marketing Director at Tilibra .
For communication, pieces were developed for social media, in addition to partnerships with influencers who communicate with the target audience, reinforcing the brand’s quality and innovation.
The app is designed to fit into the modern lifestyle and offers an intuitive approach to turning notes into learning opportunities anytime, anywhere. Tilibra Connect is available free of charge for Android and IOS users.
“Developing the strategy for this project was a challenge, but one that excited us. We are proud to have designed an integrated approach that not only responds to current educational needs, but also shapes an engaging and authentic narrative at each stage of the campaign”, added Thiago Brunelli, Creative Director at Talent.
