The action was designed as a way of thanking customers who followed the brand throughout the year
Brasil Cacau lit up Christ the Redeemer as a way of thanking its customers for following the brand throughout the year, as well as being part of the strategy for the company’s Christmas campaign.
In addition to the action, the brand will also donate 5,000 panettones to social projects supported by the Archdiocesan Sanctuary of Christ the Redeemer.
We had a year of important achievements. We created Clube Brasil Cacau, we did collabs and licensing that greatly added to our brand, such as the Toddy truffle and the Patrulha Canina line. And we know we owe all of this to our customers. Our big Christmas movement could be nothing more than a huge thank you for the success of the whole year, explained Carlos Paschoal, the brand’s executive director.
The monument to Christ the Redeemer received illumination this Wednesday (20), a date that was chosen because it represents the day on which people actually begin their end-of-year shopping.
We chose this date because we know that, on this day, thousands of consumers would leave their homes, heading to our stores and making our orange movement happen, concluded Paschoal.
