With the creation of Almap, the action will be documented and will then have repercussions on the brand’s proprietary channels
Perdigo and Gol have come together to prepare a different experience for passengers on international flights between So Paulo and Punta Cana on the 20th, 22nd, 23rd and 25th of December.
Instead of the traditional dinner, the partnership took a Christmas dinner to the plane, prepared by the company’s chefs. The festive menu will feature the Chester Perdigo Brisket recipe with orange sauce, accompanied by Greek rice and farofa.
With this partnership, the brands intend to expand the magic of Christmas, providing travelers with a different gastronomic experience.
In addition to the menu, Gol flight attendants will also give speeches about the partnership between the two brands and the importance of sharing the flavor of Christmas, even at 30,000 feet above sea level.
“For Perdigo, we believe that ‘eating together’ should be special and pleasurable anywhere, even in the clouds. We are happy to extend Chester Perdigo’s feeling of celebration and unity in this partnership on international flights. Offering a festive dinner on Heights is a unique way to spread the flavor of Perdigo and provide special moments for those who are far from home during the festivities”, said Rafael Gonalez, Head of Marketing at Perdigo.
With the creation of Almap, the action will be documented and will then have repercussions on Perdigo’s proprietary channels.
“Identifying opportunities and synergies between the agency’s clients, with actions that can generate even more awareness and results, something that we have increasingly explored here at Almap. For this project, we have united the strengths of each of the brands in an innovative and full project of meaning at Christmas time”, added Camilla Massari, VP of Customer Service at AlmapBBDO.